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Web site & online presence
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From strategy ideation to operational deployment
Devloping a high quality online presence is crucial to address external audiences.
On this particular channel of communication I developed a complete set of skills, from strategic structuration to concrete operational development via CMS (Drupal, WordPress) and SEO.
Working with clients and developers' teams, I already produced half a dozen web sites or pages for TotalEnergies, Natixis Wealth Management and AXA.
Creating seamless experiences
Thinking the web as an online extension of the brand, performance should always come with a seamless journey for the audience.
For AXA, I participated to the production of a theme landing page for the 40th anniversary of the brand, with the website manager and the developers' team.
Visite the page here:
Rethinking the way we express our story and legacy is key to engage with audiences.
What made them want to know more? How do they navigate the information? How much do they consume before it feels to much? How to keep their interest?
A few questions need to be answered before igniting any changes, either on content or design matters.
Here, for AXA, I worked on these questions to reshape the "AXA adventure" section and propose a renewed storytelling.
Visite the page here:
Telling engaging stories