Telling your story
the right way, to the right audience, at the right time
The art of storytelling
Evolving in a complexe and fast changing environment taught me every story is not to be told to everyone the same way nor at the same time.
Choosing the right speakers and their tonality, adapting the wording and temporality are mandatory for a controlled performance and reaction of your audiences.
Here, I worked closely with journalists and the french military headquarter to build the first pieces of messages telling the french population that France was deploying military forces to NATO borders.
From global strategy to day-to-day press release and crisis management, I can work on various aspects of the public and press relations, developping meaningful partnerships with journalists and influencers.
