Connecting people around shared values
Want committed employees, functional transversal teams and a unique and strong corporate culture? Internal communication is the key.
Creating the links
With a 6 years military background and more than 12 years in collective sports, I perfectly understand the importance of an effective end-to-end internal communication.
Do employees get access to the right information? At the right time? Through the right channels? Do they have the space to express themselves and connect together?
These challenges are directly linked to the group performances and, more importantly, to employees' well being, motivation and team spirit.
Project model produced by Saguez & Partners agency.
Developing a unique
culture
At AXA, a world leader in its industry with an international presence in over 50 countries, one and unique story gathers all entities around it: its creation by Claude Bébéar in 1985.
Taking advantage of the brand 40th anniversary, we produced numerous assets including the offical AXA's history timeline at its headquarters, and duplicated it in a few other premises around the world.
Going further into developing the sens of belonging of employees around the globe, we chose to tell AXA's story through a 6 minutes video.
To help the audience experiencing the key moments in the brand's construction, I developed the idea of AI animated archives and gave a new dimension to our internal storytelling.
As a result: the asset is eventually used on external platforms and generated around +100% of engagement rate for AXA France : see the post here
Video produced by Sleak agency under my direction.
Engaging communities
At Natixis Wealth Management, working closely with the Strategic Director, I developed employees' team spirit and collective engagement through internal crowdfunding projects.
Implementing Teamstarter plateform, I managed over 50 employees' ignited projects throughout the year, all linked to ESG performances and funded by the entity.
As a result: more informal & authentic employees' exchanges, and a satisfaction rate of the asset of over 96% reported in the yearly NPS.
Highlighting the key
messages
Every year, AXA gathers its Collaborative Network to connect its members and their specific businesses, make new ideas emerge and ignite new projects and process.
To communicate at an international level we chose to produce a recap video and share it on our internal (and external) social platform as well as through our weekly newsletter.
Video produced by Creative Spirit under my direction.